In the clothing industry. At high environment, UNIQLO "zero inventory" it extraordinarily conspicuous. Imitation is the China enterprise's masterpiece,SPA swept the world, Chinese is not free, many domestic garment enterprisesto go down this road, today can really achieve success very rare. Any mode ofsuccess requires core ability, the core competitiveness of any businesssuccess, so imitation, pay attention to whether or not to cultivate their own core competence?

High inventory situation

According to statistics, as of October 31, 2013, the textile and garment industry has 81 listing Corporation published values the first three quarters of this year inventory, a total of more than 76816000000 yuan, 72544000000 yuan compared to the first three quarters of 2012, the 81 companies totalinventory rose 6%. In the textile and garment industry in the past two yearscontinuously "inventory", to display effect.

Statistical data shows, the first three quarters of 2013, listed in the 81 listing Corporation, 14 listing Corporation stocks more than 1000000000 yuan.

Among them, the inventory list of the top 10 listing Corporation, its inventorytotal nearly 50000000000 yuan. Among them, the highest Youngor inventory,23953000000 yuan; Black Peony times, the company stock is 5968000000 yuan; red beans shares in third place, the company's stock is 4501000000 yuan.

In addition, such as border China group, Zhongyin cashmere and Smith Barney inventories are more than 2000000000 yuan. While the Huafu color spinning, Vosges shares, Lu Tai A, Bailong Oriental, Changshan shares,Semir clothing, Saturday, leading shares 8 company stock is in 1000000000 yuan of above.

Focus on the men's, the first three quarters of this year, the men's listing Corporation performance decline. Three of the Quarterly Bulletin of the listing Corporation had 8 decline in the performance of the company has beenpublished in 11.

According to statistics, in the 11 men's listing Corporation, seven wolves, red beans shares, Motom, Dayang, George, Hinur, Bono and Busen shares in 8 companies to the first three quarters of this year net profit will decline. Among them, seven wolves appeared since 2006 single quarter net profit decline for the first time, the decline in net profit for the 7.35%.

Announcement shows, Septwolves before the three quarter operating income 2310000000 yuan, drop compared to the same period 8.1%, net profit attributable to the parent company 370000000 yuan, drop compared to the same period 7.4%. The third quarter revenue 880000000 yuan, drop compared to the same period 13.7%, net profit of 120000000 yuan, down 25.7% yoy.

UNIQLO's impressive record

For each product sold, not the backlog of inventory, is the ultimate dream of many retail enterprises, it realizes. Japan for 20 consecutive years of deflation,UNIQLO have gone against the tide and, sales growth of 160 times, 1500 times the profit growth, as Asia's most will sell clothes enterprises.

It can achieve "zero inventory" what is the secret?

The control lever 80%

UNIQLO according to last year sales, fixed output this year. Many companies develop sales plans and production plans, total habit and a growth rate, as the company's growth target. It also is expected to grow, but its growth is more likenatural, rather than human experience with the last growth rate. It is only theproduction plan for this year to 80% last year, with the elastic lever, it couldyield short-term adjustment, can ensure inventory extrusion.

Executive force

It is called a MD (Planning) departments, responsible for the company's market operation. Although planning UNIQLO is not outstanding, but it is a stable operation of the machine, so it can ensure the correct rate of 80%. No matterwhat the wrong decision, commodities can be sold, this ability is the mostterrible. UNIQLO every week, will discuss each department should put the number of shelves, determine in advance what a good time to sell, then weekly meetings to discuss, according to last week's sales forecast and several weeksto sell goods. Weekly adjustment promotion plan, weekly plan, monthly plan,quarterly plan, then when the week is reflected in the head shop layout,embodies the execution.

SPA mode

It is a typical SPA operation mode. From American clothing giant GAP, but give extended application is actor garment library.

Many SPA success factors, focus on product planning (MD) and sales,especially for the many varieties of small batch production, fashion clothing and strong. SPA advocates to week to fine tune the MD unit, the first step isshortened from order to delivery of goods delivery cycle, establish additional order production system, in order to reduce inventory and loss; the second step is to gather every day point of sale sales information, after analysis, in order to achieve the week as the unit of product planning.

It seems it is not what is unique, it is the practice of SPA practices, but there is a force not to be ignored -- execution.

The core competitiveness

Copy a model, almost never practice, effect, the difference is what -- the core competitiveness. There are many claims on enterprise core competitiveness,but the core competence. The general is a kind of force, the decision-making power, executive power, resources, culture, knowledge and other comprehensive.

Triangle of the decision-making power, executive power, resources constitute the core competitiveness, the decision from knowledge, implementation of the source in the culture. When determining what to do, the decision will no longer be problem, resources for large enterprises is not the bottleneck, the most difficult is the executive force. If only the execution system to ensure theimplementation of the effect, not for long, the guarantee of the execution ofnature is the source of culture, it is more accurate that habit, habit by eachbehavior, employee behavior component execution.

Clothing enterprises to do SPA than refined bones, more important RefiningEssence of god. In service to do SPA, first let the corporate culture to adapt to SPA.